Sprout Social vs Later: The Ultimate Comparison

In the dynamic landscape of social media management, selecting the right tool can be the key to enhancing your brand’s online presence. Sprout Social and Later are two prominent players, each serving distinct needs for businesses looking to optimize their social media strategies. Understanding their features and pricing can help marketers make informed decisions about which platform suits their objectives.

With features that cater to diverse marketing goals, Sprout Social and Later stand out in specific areas. While Sprout Social excels in social listening, making it a robust choice for brands focused on engagement analytics and audience insights, Later shines as a user-friendly tool for Instagram scheduling, enabling brands to streamline their content posting with ease.

Main Features Compared

Sprout Social

• Social Listening: Allows brands to monitor mentions, track sentiment, and analyze audience engagement, making it ideal for reputation management and audience insights.
• Analytics and Reporting: Offers comprehensive reporting features to analyze social media performance across various platforms, helping brands refine their strategies based on data-driven insights.
• Engagement Tools: Provides tools for interaction, messaging, and customer relationship management, creating a unified platform for engagement.

Later

• Instagram Scheduling: Specifically designed to schedule Instagram posts, Later allows users to visually plan their content, making it perfect for businesses that focus heavily on Instagram marketing.
• Media Library: Comes with a media library where users can store and categorize images and videos for easier access when creating posts.
• Analytics: While not as robust as Sprout Social’s, Later offers basic analytics that provide insights on performance for scheduled posts.

Pricing Comparison

When it comes to pricing, both platforms offer distinct options that cater to different business sizes and needs. Sprout Social is priced at $249 per month, making it a comprehensive solution for larger businesses that require advanced features. On the other hand, Later is priced at just $18 per month, positioning it as an affordable choice for startups and smaller brands focused on Instagram.

Feature	Sprout Social	Later
Price	$249	$18
Social Listening	Yes	No
Instagram Scheduling	Limited (General)	Yes
Analytics & Reporting	Advanced	Basic
Media Library	No	Yes

The Verdict: Which One Should You Choose?

Choosing between Sprout Social and Later largely depends on your business goals. If your focus is on comprehensive social media management, analytics, and social listening to understand your audience better, Sprout Social is the way to go. Conversely, if you are a small business or startup looking to enhance your Instagram presence with straightforward scheduling at an economical price, Later is the ideal choice. Assess your needs and select the tool that aligns best with your social media strategy for optimal results.