SaaS Comparison

Freshsales vs Close: Which is Better in 2026?

SaaS Battle

Freshsales vs Close: The Ultimate Comparison

In an age where business agility and customer relationship management are paramount, choosing the right sales software can make or break your team’s success. Freshsales and Close are two formidable contenders in the B2B SaaS landscape, each offering distinct advantages tailored to different sales strategies. This comparison will delve into their key features, pricing structures, and ideal use cases to help you make an informed decision that aligns with your business goals.

For sales teams striving to harness the power of AI and efficient lead management, Freshsales stands out with its innovative features. Conversely, Close specializes in catering to inside sales teams, emphasizing streamlined communication and actionable insights. Let’s explore these options in detail to clarify which tool suits your needs best.

Main Features Compared

Freshsales boasts an AI-based lead scoring feature that analyzes potential leads and helps prioritize which prospects to engage first, enhancing both productivity and conversion rates. This intelligent feature is designed for businesses looking to make data-driven decisions while minimizing guesswork in their sales strategies.

On the other hand, Close shines with its focus on inside sales, providing tools for call tracking, email automation, and integrated communication features. This makes it an excellent choice for sales teams that rely heavily on direct outreach and require seamless workflows to track and manage prospects.

Pricing Comparison

When it comes to pricing, both Freshsales and Close offer competitive packages that cater to different business needs. Below is a breakdown of their pricing along with the key features each plan provides:

FeatureFreshsales ($15/month)Close ($49/month)
AI-based Lead ScoringYesNo
Inside Sales CRMNoYes
Call TrackingNoYes
Email AutomationYesYes
Customizable DashboardsYesYes

The Verdict: Which One Should You Choose?

If your sales strategy is heavily reliant on prioritizing leads through AI insights and you are budget-conscious, Freshsales at $15 per month provides a compelling value proposition. On the other hand, if your sales process revolves around active communication and requires sophisticated tools for managing conversations and customer interactions, Close offers a more robust solution, albeit at a higher price point of $49 per month. Ultimately, the choice between Freshsales and Close hinges on your specific sales approach and budget constraints.