Cvent vs Splash: The Ultimate Comparison

In the competitive landscape of event marketing, two platforms stand out: Cvent and Splash. Both tools offer robust features aimed at enhancing the event planning process, but how do they stack up against each other? This comprehensive comparison will dive into the unique offerings, pricing structures, and ideal use cases for each platform, helping you make an informed decision for your business needs in 2026.

Navigating the ever-evolving world of event management requires not just a solution but the right solution. Cvent and Splash claim to provide top-tier event marketing solutions at no cost, but the nuances of their functionalities and benefits can significantly impact your event success. Let’s explore how these platforms compare across key aspects.

Main Features Compared

Cvent

Cvent specializes in delivering a wide array of event marketing tools designed for large-scale events. Their features include event registration management, powerful analytics, and integrated marketing automation capabilities. The platform is known for its customizable landing pages and robust reporting tools that help users track attendance and engagement metrics, making it an ideal choice for organizations that require a comprehensive event management solution.

Splash

Splash also offers an event marketing platform with a focus on creating visually appealing event pages and invitations. It thrives on enhancing attendee engagement through integrated email marketing and social media capabilities. Splash’s strength lies in its user-friendly interface and design features, making it a great fit for organizations that prioritize creative event promotion. While it may not have as extensive backend capabilities as Cvent, its real-time analytics and easy-to-use tools make it a compelling choice for smaller to mid-sized events.

Pricing Comparison

Both Cvent and Splash are available at $0, presenting an attractive proposition for businesses looking to manage their events without initial investment. However, potential limitations may exist regarding functionality or access to premium features.

Feature	Cvent	Splash
Event Marketing	Yes	Yes
Registration Management	Comprehensive	Basic
User Analytics	Advanced	Real-time
Customization	High	Moderate
Email Marketing	Yes (limited)	Integrated
Pricing	$0 (limited features)	$0 (limited features)

The Verdict: Which One Should You Choose?

Choosing between Cvent and Splash largely depends on the scale and complexity of your event needs. If your organization requires a feature-rich platform with enhanced analytics and registration capabilities, Cvent is likely the better option. On the other hand, if you are a smaller business or a marketing team looking for a straightforward, user-friendly system for visually appealing events, Splash would be a more suitable choice. Evaluate your specific requirements to determine which platform aligns best with your event marketing strategy.